18 February 2016
Bongo turns any gift-giving opportunity into a true experience. With more than seventy different experience gift vouchers to choose from, you are bound to find the perfect gift. At the end of 2015, all Belgian Bongo retail outlets were extensively remodelled and updated. Customers are welcomed into the tantalising Bongo universe, complete with Pergo commercial vinyl floors.
Whereas previously, the stores were characterised by a minimalist aesthetic, they now offer a warm ambiance with touches of colour. “Our latest store concept is all about creating an emotional experience for our customers. Giving and receiving Bongo vouchers is fun! We wanted to complement this with a warmer look and feel. In addition, feedback from our staff told us that maintaining the white poured resin flooring was quite labour-intensive. The alternative was a floor that not only looks good, but is also easy to maintain. We found this in Pergo”, says Rebecca Dewinter, Shops Manager Benelux at Bongo.
Our latest store concept is all about creating an emotional experience for our customers. Giving and receiving Bongo vouchers is fun! We wanted to complement this with a warmer look and feel
“We discussed concept ideas and the implementation of the upgrade project with the interior design team of the Antwerp-based shop-fitting expert PLAN ID”, Rebecca continues. “They introduced this new concept based on visuals that represent the Bongo universes of ‘wellness’ and ‘action’, including this beautiful vinyl flooring with an authentic wood look. As soon as we set eyes on these Pergo floors, we were sold! The colour and texture of Pergo Natural Oak were a perfect match for the design and natural appearance we were looking for.”
“In addition to creating the look and feel we had in mind, these vinyl floors are ideally suited for our retail stores. Not only are they extremely easy to keep clean, they are also highly resistant to dirt, stains and scratches.”
“Another advantage is the ease of installation”, adds Idriss Kandil, General Manager at PLAN ID. “Because of the tight deadline, there was no time to remove the old flooring. Pergo’s easy click system allowed us to install the new vinyl floor on top of the existing floor. Thanks to the ultra thin profile of the Pergo vinyl floor, there were no issues with height differences in any of Bongo’s twelve retail outlets. This was particularly important for the retail stores that are located inside a shopping centre.”
Because of the tight deadline, there was no time to remove the old flooring. Pergo’s easy click system allowed us to install the new vinyl floor on top of the existing floor
“We also loved working with the people at Pergo”, Idriss concludes. “We sat together several times to discuss the project, and came up with the best solution. Pergo advised us, provided us with samples and convinced us about the stability of the loose-lay floors in their lab. After we witnessed the high quality and durability of their floors, our minds were made up.”
“What do our staff and customers think of this new look? It’s a hit! Our customers absolutely love it and our staff couldn’t be happier with the end result. They enjoy working in our stores more than ever and rave about how easy it is to keep these floors clean. It’s almost as good as getting a Bongo gift voucher”, Rebecca smiles.
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