30 October 2015
Following a major redevelopment to Evesham Country Park, lifestyle and country clothing retailer Outdoor and Country has received the very best in underfoot style.
Gracing two retail units in Evesham’s latest shopping hotspot, known simply as ‘The Valley’, Outdoor and Country was keen to extend the magnificence of surrounding scenery into its store with a rustic yet well executed scheme for new visitors to enjoy. With this in mind, only real oak flooring would fit the bill and a quick search based on key credentials soon presented Pergo as the ideal solution.
We were after a really authentic look in our choice of flooring, keeping in mind the type of retailer we endeavour to be and the quality of products we are selling.
Ticking all the right boxes for this project, Pergo is no stranger to high-end retail installations, working on a number of stylish locations over the years; a perfect partner for the brand billed as “the ultimate fashion edit for country folk and urbanites alike”.
Some 250 square metres of Natural Mountain Oak in an engineered construction was selected from Pergo’s versatile product stable, to be run through sale and changing room areas. Introducing a warm, rustic feel, and large knots and variations akin to the country surroundings of the store, Natural Mountain Oak is rounded off with the highest quality oil. Helping to protect while maintaining an authentic matt finish, this allows the oak’s natural beauty to shine through.
This feel, extended through Natural Mountain Oak’s 22cm wide x 220cm long dimensions, has impressed Outdoor and Country Operations Manager, Dominic Eves, who explains, “We were after a really authentic look in our choice of flooring, keeping in mind the type of retailer we endeavour to be and the quality of products we are selling.
“This has been gained through our choice of Pergo product, its extra long and wide planks bringing a premium feel that couldn’t have been achieved had we settled for an imitation”. Flooring requirements did not stop at an aesthetic level, Dominic explaining, “Further to bringing stylish looks, we required our flooring to withstand the heavy footfall of a vibrant retail setting. Fortunately, Pergo’s flooring has been designed with this in mind, and we are delighted that our product is backed by the company’s commercial warranty.”
Initial reaction to Natural Mountain Oak has been of a positive nature, staff and customers taken in by the beautiful detail of each and every plank. An integral part of a new-look Valley retail centre, Pergo has ensured Outdoor and Country can mix with the very best in both big brand and boutique locations.
Want to discover what Pergo has in store for your construction or renovation project? Contact us, without obligation, for tailored advice on your specific project needs.
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