07 September 2015
Store interiors look fresh, contemporary and inviting when first unveiled, but over what can seem a relatively short period they begin to look tired and may even look dated. Before this point is reached, it’s probably time for a makeover, but how much should be done and what is the likely return on investment for this unwanted capital expenditure?
The first point to be determined is whether you are happy with your customers. Are they buying at the price levels you hope for and is their number growing? Which demographic do you cater for and is this changing? Answer these questions and you have a target market and this will help to shape the form that your refurbished store will take.
Answer these questions and you have a target market and this will help to shape the form that your refurbished store will take.
Lay-out and signage, pace, mood and the path to purchase are all equally important to ensure an on-going conversation with your customer.
This paper highlights some of the most important aspects to consider when creating your retail environment.
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