07 September 2015
‘Walk on by’ might be seen by some retailers as the funeral march that accompanies the steady flow of shoppers wandering past their stores without pausing, much less entering, the store.
It’s a familiar complaint and is perhaps a response to the single demand that every shopper makes of every retailer: ‘Give me a reason to come into your shop’.
One of the best approaches is to look at the shop as a sensitive environment where if anything is out of balance almost every other part of the eco-system suffers
This poses the question, why do some shops attract shoppers where others do not? For an answer, one of the best approaches is to look at the shop as a sensitive environment where, just as in nature, if anything is out of balance almost every other part of the eco-system suffers.
Lay-out and signage, pace, mood and the path to purchase are all equally important to ensure an on-going conversation with your customer.
This paper highlights some of the most important aspects to consider when creating your retail environment.
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