Idea 23: the legend behind laminate flooring

31 August 2015

In the mid 1970’s the Perstorp Corporation in Southern Sweden faced drastically declining sales of its well known high-pressure laminates. In response, the company created a committee in 1977 to come up with new ideas concerning other possible applications for its once dominant product.

There was only one restriction: no idea was to be considered too far-fetched.

So a group of dedicated co-workers gathered in a small room in Perstorp. Their sole task was to come up with as many new product ideas as they could think of for high pressure laminate. The brainstorming group was called “Idé-77”, and it compiled over one hundred ideas ranging from bowling lanes to hockey rink boards, bus stop shelters to grain silos.

Idea 23

Idea No. 23 on the resulting list was written down as "Perkett - laminatgolv" or "laminate flooring". It was one of the few suggestions that included a potential trade name. After further studies and tests, idea no. 23 was eventually given the green light and in the fall of 1979, the very first Perstorp laminate flooring, Perstorp Golv GL80, was put into production. The rest is history.

Perstorp's innovation revolutionized the flooring industry and marked the birth of an entirely new category of flooring not only suitable for the comfort of your home, but also strong enough to meet the performance expectations of commercial environments.

The brand name Pergo, an acronym of Perstorp Golv (flooring), was launched in Sweden in 1989 and is today one of the world's most recognized and trusted flooring brands.

The history of laminate flooring

  • 1977 – Idea-77 committee at Perstorp invents concept of laminate flooring during a brainstorming session
  • 1980 – First laminate flooring (Perstorp Golv GL80) sold in Sweden
  • 1989 – Brand name “Pergo” (an acronym of Perstorp Golv) is chosen following a naming competition and introduced to the market
  • 1991 – First manufacturer of laminate at domotex
  • 1992 – Launch of high-quality, commercial-grade product (Pergo Publiq)
  • 1994 – Pergo laminate flooring introduced in United States

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