29 March 2016
How do you see the market today?
We see two broad consumer trends. The nostalgic group who appreciate artisanship, authenticity, real woods and stone. Then there is the Past Forward to the Future set. They accept imitation. In fact they think imitation is fantastic. There is a desire for traditional materials but they want the superior performance of technically advance products. I call it ‘faux bois’. An extension of the idea of faux fur in fashion.
The past forward to the future set: they accept imitation and even think it’s fantastic
What are the main interior trends you are seeing currently?
The main trend is perfection vs imperfection. You see it everywhere, from fashion to architecture and interior design. These days, perfection conveys a certain sobriety that nevertheless exudes style and elegance. This is why Scandinavian design is back. Next to that we embrace imperfections; wooden floors are therefore allowed to exhibit cracks and deviations. These natural deviations add a touch of warmth and nonchalance to an interior.
In terms of colors, fashion is pioneer. We will see warmer oranges and browns coming through, to offset all the black furniture that is around. Nevertheless grey floors will be everywhere and combine perfectly with trendy styles such as the new Memphis. In term of materials, as our lives are accelerating, we want to stay in touch with nature so there is a development towards more floral and plant-influenced design using botanical prints and lots of plants in our interiors.
How do you interpret these trends at Pergo?
We have a dedicated in-house design team looking at general design trends and how they can be implemented across different sectors such as hospitality, retail and healthcare. We are able to react pretty quickly to what is happening so we look about 12 months ahead. For example, we wanted to use pinewood to give us that Scandinavian-look but the softness of pine makes it unsuitable for the demands of flooring. Imagine the impact of each and every high heel on a pine floor! So we have used patterns directly from Norwegian pine boards to create a super tough laminate alternative. This is the perfect, natural-looking brushed white pine in our new Sensation range.
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